Category Archives: Saira Sumbal

There are no promises when you go digital

By SAIRA SUMBAL What does a business model look like for a company with more than 800 digital and print products in 18 states serving 57 million customers per month? In April, I gave a presentation on a news company … Continue reading

Posted in Saira Sumbal | Tagged , , , , , , , , | Leave a comment

How much do newsrooms focus business model on innovation?

By SAIRA SUMBAL Let’s say you’re the president of a newspaper organization that was one of the newspapers that survived going digital. In the recent years, you have firsthand seen newspapers go out of business because they didn’t change their … Continue reading

Posted in Saira Sumbal | Tagged , , , , , , | Leave a comment

Company culture is a difference maker in news business

By SAIRA SUMBAL Company culture: It’s the shared behavior of individuals who work in a company or organization, and the meaning they attach to the work that they do. Your company culture is important because it is precisely what defines … Continue reading

Posted in Saira Sumbal | Tagged , , | Leave a comment

Reporters and police: A misunderstood relationship

By SAIRA SUMBAL “A lot of journalists end up marrying police officers and paramedics.” Bam. This was the reply I got when asking a mentor of mine on the relationship between the police and reporters. My initial intention of asking … Continue reading

Posted in Saira Sumbal | Tagged , , , , | Leave a comment

What young journalists can learn from ‘All the President’s Men’

By SAIRA SUMBAL A movie that every American and, better yet, every journalist, should see: “All the President’s Men.” The 1976 movie was nominated for eight Academy Awards, including best picture, and won two. And aside from Bob Woodward’s suave haircut (played … Continue reading

Posted in Saira Sumbal | Tagged , , , , , , , , | Leave a comment

Reporters: Can the cold tweet be the new cold call?

By SAIRA SUMBAL I used to have a straight shoot way of how I like to approach sources: e-mail. And depending on how close my deadline was, I would either make a call or go to the person’s office directly. … Continue reading

Posted in Saira Sumbal | Tagged , , , , , , , | Leave a comment

Has the Digital Age given more women a voice?

By SAIRA SUMBAL “Do not fear failure. Do not let negative experiences – and there are always plenty – get in your way. In your life, many things – especially the biggest heartbreaks – will only make sense as you … Continue reading

Posted in Saira Sumbal | Tagged , , | Leave a comment

How TED provides depth to a reporter’s story

By SAIRA SUMBAL Your ability to report a story is heavily defined by the type of investment you make in improving your intellect. Yep, I said it, and I probably sounded like a professor you had in college (because I … Continue reading

Posted in Saira Sumbal | Tagged , , , , , , , , , | Leave a comment

Does your awesome writing matter, if you can’t report?

By SAIRA SUMBAL I recently had the pleasure of having a brief, but interesting, conversation with an editor from a national online men’s lifestyle magazine.  What was most striking about what she had to say? Journalism isn’t about writing, it’s … Continue reading

Posted in Saira Sumbal | Tagged , , , | Leave a comment

The Digital Age: Bow and arrow struck heart of newspapers

              By SAIRA SUMBAL I have strong memories of my father always reading the newspaper. I recall him coming back home from work in his suit and tie, sitting on the couch, and so … Continue reading

Posted in Saira Sumbal | Tagged , , , , , | Leave a comment

New media in political elections: A journalist’s friend?

By SAIRA SUMBAL So you’re an undecided voter for the presidential 2012 election. And as this election year has progressed, you have been exposed to a plethora of advertisements.  You know, the advertisements that usually end with “I’m X candidate, … Continue reading

Posted in Saira Sumbal | Tagged , , , , | Leave a comment

Thousands of journalists descent upon political conventions

By SAIRA SUMBAL At the center of news reporting about a political convention is the need to provide the public with up-to-date information and analysis of events taking place. Underlying coverage of a convention is also providing an analysis that explains how … Continue reading

Posted in Saira Sumbal | Tagged , , , | Leave a comment