By SHARON FRAJLICH
This version includes a new Explore tab to give users suggestions on where to go, revamping its awards system and even enabling merchants to engage with customers in more ways, such as Check-in Specials, Friend Specials, Flash Specials (first five people to show up at a certain time get a free drink), Newbie Specials, Swarm Specials, Mayor Specials and Loyalty Specials.
Users can also acquire points for almost anything involving a check-in, for example trying a new restaurant, traveling somewhere new or getting friends together someplace.
Since keeping users interested is crucial for a service like Foursquare, it’s no wonder they came up with new reasons for users to get hooked.
With tangible benefits for participating and a points system that sucks users in, the game intertwines more and more with real-life.