If you have your own website and plan to continue using it throughout your career, you’ll probably be curious to know how the website is doing — by that I mean, how many people are viewing it? Who is viewing it? Who is linking to it? If you have ads on your website, or plan to use them in the future, you’ll probably also want to know how much cash you’re bringing in through them.
Using smartphones on a near-constant basis is perhaps nothing new to students but, for journalism students, they can be helpful in more ways than you may think. First of all, having access to apps that generate news content (CNN, New York Times, etc.) is a great way to make sure you are up to date on what’s going on in the world. But having a smartphone is also a great way to promote yourself as a journalist without being tied down to a computer.
With Twitter and Facebook applications among the most popular for smartphones, getting your message out to the world is seemingly easy. But what about when you want to brand yourself further — by having your own website? How can smartphones help with this?
I always keep my website bookmarked on my phone. Not because it changes constantly and I need to keep up with it (yet!), but because it’s good to have it on hand if I’m out and want to show someone or use it as a reference when talking about work I’ve done. I don’t carry around PDF’s in my bag constantly, so having access to them through my website on my smart phone is a very handy way to market myself on the go.
My website is relatively basic at this point — created in a University of Miami programming class I took last semester, the website features my online and print work with links to each, my resume, ways to contact me and information about me. For the meantime, that is all relatively easy to manage — even on the go. But what happens when I start to promote myself to a larger audience? When more people know of my website and visit it regularly? Smartphones, again, can come in handy.
Ego – $1.99
Ego is great for small businesses (or individuals) looking for a one-stop shop for a quick and easy less-in-depth way of viewing website statistics from places such as Twitter, Tumblr, Google Analytics and Vimeo.
You can view things like number of visits to your website (including daily, hourly and monthly numbers), feed subscription totals and changes, how many people are following you on Twitter and more.
It’s basically an easy way to access your more important information all in one place. The interface is simple yet comprehensible and the application is a great way to stay on top of who is watching your online movement.
Analytics App – $1.99
The Analytics App is a bit more advanced than the others because it provides up to 55 reports and supports multiple logins.
You can customize time ranges and view integrated charts, but it’s all very organized. You do have to have a Google Analytics account (which is free) to use this App but it may be worth it if you’re interested in keeping track of everything your sites are doing all in one place.
Simple Sense – Free
If you use Google’s AdSense for Content program (getting paid for having ads on your website according to clicks) then this app may be good for you. It’s a way of automatically logging into your Google AdSense account and seeing your daily earnings (today, yesterday, last seven days, last month, current payment, etc.).