By KELSEY PINAULT
What once started as a simple search engine just five years ago, is now one of the fastest expanding corporations in the U.S. Google was started by two Ph.D. students at Stanford University who were trying to make their search engine stand out by using PageRank (ranking websites by the amount of pages and importance of those pages) rather than just pulling pages that have the most of the words from the search mentioned multiple times.
Now Google Inc. has put out everything from an e-mail database (gmail), to a phone with T-mobile (the Mytouch) and recently its own web browser (Chrome). And they’re at it again: This week Google released a new version of its search engine that started it all.
“Google Instant” doesn’t waste those five important seconds of your life anymore; instead the new search engine shows results as you type:
“We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.”
Using 15 new technologies, “Google Instant” provides three major benefits that the competing search engines such as “Bing” and “Yahoo” cannot.
- Faster Searches. Now that the search engine provides results before you finish typing, and with no need to even press search, Google is saving you two to five seconds per search.
- Smarter Predictions. If you’re having trouble conveying your thoughts into words, “Google Instant” helps by giving you predictions as you type. These are in hopes to guide your search to the most popular ones on that topic and to also finish your thought.
- Instant Results. Before you needed to type in the full search term whether it be one word or one sentence and then hit the search button before you even knew if you were going to see what you were looking for. However, now as you type in your inquiry you’ll see instant results so you know what direction you’re heading in.
So next time you’re looking for research for a paper or just browsing the web, try the new and improved “Google Instant” at the same site, http://www.google.com (you’ll need the newest version of any web browser to access the new Google).