By MARISA HIVNER
By now, I’m sure everyone is familiar with the 16th most downloaded song (currently) on iTunes, “Friday” by Rebecca Black. After going viral on YouTube with over 48 million views, Black has supplied pop culture with an arsenal of material for the “fun, fun, fun” of roasting her. As she skyrockets to fame for being so remarkably bad, (not to mention being in the running for the worst video of all time), I can’t help but wonder how exactly she was given the opportunity to even record a song.
After an exceptionally entertaining hour of research, I came across the origins of Black’s musical career. To my surprise, Rebecca Black became the notorious Rebecca Black through the power of e-mail.
That’s right, e-mail. The world’s newest pop star was given a song and a video after her mother sent ARK Music Factory, a small record label in LA, an e-mail explaining the musical aspirations of her 13-year-old daughter. Black didn’t even have to audition! Now, she spends her time talking to Jay Leno, ignoring Bradley Cooper, and lip-syncing her trending song.
While this does serve as a flop for the music industry, it is important to remember that the Internet does uncover a gem or two every now and then. Take Justin Bieber, for example. A former marketing executive for So So Def Recordings in Atlanta accidentally clicked on one of Bieber’s YouTube videos. He was flown out to Atlanta to record some demos, met Usher, and now Bieber Fever is sweeping the nation like it’s the British Invasion of 1964 (that’s the era of the Beatles). And let’s not forget about Greyson Chance, the 13-year-old boy who scored a record deal after his talent show performance of Lady Gaga’s “Paparazzi” surfaced on YouTube.
The Internet is a strange place, where tons of oddities occur every minute of everyday. It’s important to practice caution, so as not to make certain oddities go viral. After all, if we’re not careful, we may end up with another Black Plague on our hands!
(Note: Thank you to the person that coined that term for Rebecca Black’s current reign in pop culture!)