Obama’s 2012 campaign begins with YouTube


Starting off his campaign for re-election in 2012, President Obama seeks support in the same way he gained it in 2008: by using technology and social media.

On Monday, the president announced his intention to seek another term with a YouTube video sent via email and text message. The video, titled “It Begins with Us” includes real voters basically saying their thoughts on the President, focusing on the acknowledgment of his limitations, such as the fact that he’s just one person with a lot riding on his shoulders, rather than his previous campaign’s message of creating hope.

The text and e-mail messages simply stated that Obama’s committee is filing papers with the Federal Election Commission to launch their 2012 campaign, and included the new slogan: “You in yet?” in addition to a link to Obama’s official website for his 2012 campaign.

On the site, the opening phrase “This campaign is just kicking off. We’re opening up offices, unpacking boxes, and starting a conversation with supporters like you to help shape our path to victory. 2012 begins now, and this is where you say you’re in.” leads you to filling out your name and zip or “liking” via Facebook. The site also includes the campaign video and links to get involved or volunteer, visit the store or donate.

According to mashable.com, Obama’s 2008 campaign will be hard to beat, seeing as it won two top prizes at the Cannes Lion International Advertising Awards in 2009 for the campaign’s pioneering use of social media, but with around 19 more months until the election, we can only guess what other tricks Obama has up his sleeve to engage more voters.

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