Facebook’s new deals program starts today


Facebook deals launched its deals program today in five US cities.

After the popularity of Groupon and other group-couponing services, Facebook decided to join in, with a few changes.

Starting today, Facebook users in San Francisco, Austin, Dallas, Atlanta and San Diego will find a deals symbol at the bottom of the page after logging in. By clicking on the icon, a list of available offers in your area pops up. According to The Huffington Post, a user can either buy an offer, click the “like” button to recommend it to others or share the offer with friends through private messaging.

Huffington Post also reports Facebook has already enlisted 11 companies to supply deals, such as OpenTable for offers to local eateries and Viagogo for online ticket purchases.

Other than discounts, such as “unlimited bowling with six friends for an evening for $60 (75% off)” and “luxury winery tour and 25% off all wine purchases for $50,” Facebook Deals will also provide experiences that would otherwise be impossible to gain access to, like a backstage pass to a concert or a sleepover at a museum, mashable.com states.

“We’re building a product that is social from the ground up,” said Emily White, director of local for Facebook, to Huffington Post. “All of these deals are things you want to do with friends, so no teeth whitening, but yes to river rafting.”

Not to mention, the deal program will also give “friend bonuses” as an additional discount whenever another person in your social network buys a certain deal.

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