Candidates look to attract youth vote through multimedia


As journalism becomes increasingly a multimedia industry, it is interesting to note the growth of how comedy sketch shows are actually becoming legitimate news sources for the younger generations.

Shows like “The Daily Show with Jon Stewart” and “The Colbert Report” have went from having late night cult followings to getting the attention of presidential candidates.

President Obama was on both The David Letterman Show and The Daily Show earlier this week, as he was in New York City for a non-political charity fundraiser.

While candidates would have stayed away from those shows in the past, fearing the thought of being humiliated by a witty host on national television, Obama, in particular, sees the draw that these sorts of shows have with the younger generations–and very intellectual people as well. That being said, just being on a show with the track record of Stewart or Colbert and coming out alive could transfer to votes on Election Day, and with the election being “too close to call” in the case of some polls, a date with Jon Stewart is too good to pass on.

As most undecided voters tend to be within the younger generations, look for both candidates to try to sell themselves to these voters in the two and a half weeks left before election day. Such things like college campus visits, utilization of social networking, and other strategies will definitely be at the forefront.

For those of you that might have missed the taping (which, of course, started with Jon Stewart beckoning the president of the United States to sit down quicker), you can watch it on the Comedy Central website at–1.

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