Company culture is a difference maker in news business


Company culture: It’s the shared behavior of individuals who work in a company or organization, and the meaning they attach to the work that they do. Your company culture is important because it is precisely what defines the attitudes that you’re employees have towards what you’re paying them to do.

Yep, I brought the money factor in – and well money talks.

So let’s say you’re X news company. You’re bringing in decent revenue, but you’re not quite hitting the mark that you know your company can. And, with this economy and a digital age that “shook up” your market value, you realize that increasing the revenue coming in could save you from what I like to call grim circumstances.

So what is your first investment as a news company to increase your long term market value?

It is your employees, all the reporters, writers, editors, researchers, copy editors, photographers, and administrative aides.  And the only way to do this is by having a company culture that facilitates an environment where the worker attaches a positive meaning to the work their doing. The idea is that if you invest in your employees, you will see an overall return on investment.

Why? Because you’re employees are now upping the level of dedication and effort they put into their work.

Think about the employees who do the 9 a.m. to 5 p.m. shifts each day. They come to work, don’t always feel valued by the company whose brand they work so hard to promote, feel that management does not value the work they do.

And why should they? The news company they work for hasn’t created the culture to do so.  Wouldn’t it be far more beneficial for the company if these employees not only felt they needed to be at work for financial survival, but wanted to be at work because they feel their work is meaningful?

News, in broadcast or print, is about creativity. There is a certain point where you have to be in touch with your creative side. I don’t care if you write about dry topics like finance or engineering – you have to have a creative buzz. So, if you don’t feel valued by the news organization you work for, your creativity in writing or producing a multimedia story, may not flow the way someone who is paying you would want it.

As a news entity, businesses must invest in their employees by investing in the company’s culture.  This is a part of what you want to do to bring in revenue. As Suze Orman said, “people first, then money, then things.”

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