ComScore helps journalists know how people use the Web


For journalists who want to report on the Internet and gather information for writing for news sites, they must be savvy about how the public at-large generally utilizes the medium that is the World Wide Web.

ComScore is a website dedicated to researching and accumulating statistics about how people use the Internet. While its research is primarily built for use for marketing purposes by corporations who are looking to advertise on the Web, it can also be a tool for journalists.

The website offers a “press release” tab in which ComScore displays all the updated results of its research in addition to a number of interesting developments with the company that could lead to some decent story ideas for coverage. Probably their most useful feature to journalists is their ranking systems for the popularity of websites among their competitors in their respective subdivided categories.

According to their very own mission statement in their Products and Services Overview:

comScore is the one global source of digital market intelligence that truly measures the digital world. Clients turn to comScore for objective, accurate and reliable insights into consumers’ online behavior and for details into their demographic characteristics, attitudes, lifestyles and offline activities. Spanning across nearly every region of the globe, comScore provides comprehensive international solutions, helping clients get answers to the questions that matter most to them.

About David Furones

David Furones is junior at the University of Miami majoring in journalism and sport administration. He was born and raised in Miami-Dade County and has always considered UM to be his dream school (minus the hefty tuition price). He was born to Cuban parents who immigrated to the United States (legally of course) about a year and a half before his birth. He holds aspirations for a career in sports journalism upon graduation. Furones, who loved reading the sports section and watching ESPN as a child, knew that's what he wanted to do with his life at an early age.
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