Compiled by Sharon Frajlich, posted March 1, 2011
WWD.com It can be said that this online version of the Women’s Wear Daily paper is the definitive source for fashion journalism. As a unit of Condé Nast, WWD is in cahoots with what some call the fashion bible, Vogue. With such a huge role in the fashion industry, WWD really gets the story first and has a seemingly endless amount of information, making it a crucial tool for fashion journalists.
The Cut Similar to WWD, but much easier to handle, The Cut provides quick, updated clips of what’s happening in fashion because, let’s face it, most of us don’t read past the headline and photo caption. As New York Magazine’s widely popular fashion blog, The Cut sums up the most buzzed about bits of fashion news and delivers them in a more visual format, which makes it more appealing to fashion bloggers or fashionistas with a few minutes to catch up on trends, shows or upcoming lines.
Fashion.net When searching for almost anything “fashion” related, this website is basically guaranteed to show up in your search results. Started in the mid 1990s, fashion.net claims to be the first fashion site. Whether it’s to be updated on trends, shopping for a specific designer or even looking for a job in the cutthroat industry, fashion.net remains a go-to site for fashion consumers and those in the business as well.
The Fashion Spot A fashion industry forum where invite-only members get to talk about nothing but fashion at all hours of the day. If looking for advice or information on runway trends, fashion photography, designer’s collections, models or careers, The Fashion Spot, links you to well-placed fashion insiders. The site is open for anyone to browse, but to participate you have to be a member.
Business of Fashion Over the past three years, BOF has gained a global following and is regarded as an indispensable daily resource for fashion executives and creatives in over 150 countries. Here, you’ll get more than just fashion news, you’ll find tips on how to start your own fashion-related business and intelligence on emerging designers, global brands that are making their mark on the industry and disruptive technologies, making it useful for journalists looking to report on something more than next season’s collections.
Polyvore With over 6.5 million monthly unique visitors, Polyvore is like an “infinitely browse-able and shop-able fashion magazine,” according to Polyvore’s vice president of product Jess Lee. Basically, Polyvore allows users to mix and match existing fashion items to create new looks or mood boards. Polyvore is also a social site where visitors can comment on and “like” each other’s creations, create groups and subscribe to follow certain users. Designers have also taken notice of this ever-growing site and have begun creating contests or engaging with fans to find out what they would like to see.
Net-a-Porter Presented in the style of a fashion magazine, Net-a-porter started off as almost a beacon of light for style seekers out of range of a major city. Based out of London, the site revolutionized fashion retail and helps keep the industry afloat even during economic downturns. Updated weekly, the site comes in handy as something more than an online shop: it features high fashion editorials on designers from Alexander Wang to Zac Posen.
Tumblr With approximately 180 of the top 1,000 Tumblr blogs being fashion related, it’s a no-brainer that the micro-blogging site is gaining more and more influence on the fashion world. With fashion relying so heavily on “an image” it makes sense that Tumblr, whose content is mostly images, would be the perfect platform to showcase and spread fashion’s latest trends. After the site’s fashion director, Rich Tong, just sent 20 of its bloggers to New York Fashion Week, most of this landmark event in fashion was covered by Tumblr.
The Sartorialist: Selected as one of Time Magazine’s Top 100 Design Influencers, this blog creates a connection between what you see in collections and showrooms and what you see on real people on the streets of New York, Milan, Paris, etc. The Sartorialist is one of those blogs that everyone that cares about fashion knows, and for that reason it’s created such a huge influence on fashion that a journalist covering that beat should check back on this photo-blog at least once a week.
WhoWhatWear This site offers access to fashion as worn by some of the world’s most notorious trendsetters, whether it’s a New York City socialite or an actress. You can subscribe for free to get the latest celebrity fashion, runway trends and must-have product delivered straight to your in-box or just browse the site’s various pictures, posts and videos, which all come with links to find the exact, or similar, to what you see on the screen.
Fashionetc Much like the first four sites mentioned, but geared more towards the digital consumer, Fashion Etc includes social sharing features, video and mobile applications. The site covers practically every realm of the fashion world, including beauty, and even has links to other fashion sites on the web at the top of their page, making it a one-stop shop for fashion news.
Fashion Gone Rogue Out of all the fashion blogs available, Fashion Gone Rogue offers one of the most expansive compilations of photos from the most recent editorials, covers, campaigns and shows. Everyday there’s something new and unique posted that sets it apart from the more known fashion websites, even though the set up of the site can have you sucked in for hours at end. There’s even a male alternative, which was actually created first, named The Fashionisto.