By NICHOLAS MOORE
For someone not familiar with the satirical genius that is “The Onion,” a quick glance at its website will not look like anything out of the ordinary. However, a further look into the headlines like “Nation’s Moms Demand Christmas List” can provide quite a few chuckles and a much needed break from the whizzing worlds of top news sources like CNN.com and NYTimes.com.
Next time you are cruising around the Internet, I encourage you to take a break from the daily grind of investigating top stories and breathe a breath of fresh air with what The Onion has to offer. What’s more, is that it actually provides much needed commentary on hot topics in the journalism world that can be beneficial for viewpoints of those those very informed on current events.
In the realm of online journalism, The Onion has shown how effective a publication can be in reaching the masses mainly through a well-designed website. The alexa.com rating for theonion.com in the U.S. is 619, which is on par or better than many large scale dailies such as The Miami Herald and The Boston Globe. What works so well for The Onion is that their readership is mostly young adults between the ages of 20-30 that are technologically savvy and willing to receive their information from a digital source.
Why I write a post like this is because it shows that journalism in America is definitely changing. Whether it is for better or worse, a satirical site like The Onion that is flourishing shows that the new model is working. While print will always hold a special place within an old school journalist’s heart, it is necessary to realize that the Internet is quickening the speed of communication and allowing even satirical publications like The Onion to reach the masses.
Next time you have a moment to catch your breath from the communication overload we now face in our world, get a few laughs in from The Onion, maybe even use the app when you are on the go. You will be glad you did it and you will see why the journalistic model that is now taking hold is actually working–even for satire.