By KATHERINE CERAVOLO<\/p>\n
It all started with a tweet from Kylie Jenner. The 20-year-old influential social media user tweeted on Feb. 21 asking her followers if they still use the app anymore and claiming it is \u201cso sad.\u201d Jenner is one of Snapchat\u2019s most popular users and after that tweet, Snapchat’s market value dropped $1.5 billion. A day before, there was a 1.2 million-signature petition on Change.org to bring the old version of the app back.<\/p>\n
Jenner was most likely informed of the damage she had done, so she rebutted her tweet with \u201cstill love you tho snap.\u201d It was too late, and the downfall continued. Jenner has millions of followers on all of her accounts; this negative feedback from a popular user is horrific news for an app that tried to update itself.<\/p>\n
Users all around the world commented on the app\u2019s \u201cupgrade.\u201d The complaints seemed valid, as the upgrade switched around the order of friends on one\u2019s friend list, which made it difficult to see people\u2019s post on a daily basis.<\/p>\n
To top it off, Snapchat has been added to another celebrity\u2019s bad list. Rihanna was recently a victim of an ad that users were to see on the app. Just a few days ago, the famous singer posted on her Instagram handle about an offensive advertisement that used her domestic violence incident in 2011 as a game for users.<\/p>\n
The ad was called \u201cWould You Rather\u201d and featured an image of Rihanna and Chris Brown, offering users to choose to \u201cSlap Rihanna\u201d or \u201cPunch Chris Brown.\u201d Rihanna responded to the advert and said, \u201cI\u2019d love to call it ignorance, but I know you ain\u2019t that dumb!\u201d Snapchat claimed the ad was approved in error and apologized to Rihanna, saying Snapchat supports the National Network to End Domestic Violence and the VP sits on the Snapchat Safety Advisory Board.<\/p>\n
The news media are not covering who approved this message and what the consequences are. This shows negligence as to what Snapchat allows to advertise on the app. Since this incident, \u201cWould You Rather\u201d has been blocked. However, what about who monitors these advertisements as well as who reads through reviews of the upgrades. It is evident that the update was unsuccessful, yet Snapchat has neither made any notice of it nor offer to change the app back to normal.<\/p>\n
Rihanna made her point that she could care less about her personal feelings, but worries for other domestic violence victims who see this and feel post-traumatic stress from their experience. Stock continues to fall, at nearly five percent as of now. It doesn\u2019t look too good for Snapchat.<\/p>\n","protected":false},"excerpt":{"rendered":"
By KATHERINE CERAVOLO It all started with a tweet from Kylie Jenner. The 20-year-old influential social media user tweeted on Feb. 21 asking her followers if they still use the app anymore and claiming it is \u201cso sad.\u201d Jenner is … Continue reading