By LINDSAY THOMPSON<\/p>\n
In this digital age, there are a million ways to read the news: turn on the TV, go online, download an app, and even check your e-mail. The last option is becoming increasingly popular, with newsletter like \u201ctheSkimm\u201d popping up.<\/p>\n
theSkimm is a daily newsletter summing up important current events, written in a sassy tone to appeal to their target demographic, city-dwelling females ages 18 to 34.<\/p>\n
The newsletter is simple way to stay up to date and the summaries are written in an interesting way that keeps their audience reading about topics they may not otherwise be interested in.<\/p>\n
\u201cWe are reaching our readers in the way they want to be reached and they are making us a part of their daily routine,\u201d said Danielle Weisberg, co-founder of theSkimm.<\/p>\n
The newsletter\u2019s motto is: \u201cWe read. You skimm.\u201d This means that you don\u2019t get all the facts. Still, we are a generation that wants everything fast, easy, and now, while needing to put fourth minimal effort to attain it. This is exactly what theSkimm gives you. It comes right to your e-mail\u2019s inbox, so you don\u2019t have to hunt down the information, and gives it to you very short and sweet.<\/p>\n
So, is skimming going to become the future of reporting? If quickly reading over short newsletters were to become how everyone reads the news, possibly important information could be lost or withheld from our knowledge. Not every story can be summed up in one nice, little paragraph. More often than not, readers need background information and longer explanations to understand everything that is going on with complicated topics such as politics and foreign affairs.<\/p>\n
For now, theSkimm seems to have no plans of taking over the reporting world.<\/p>\n
\u201cWe’re really not a place for people to go to see breaking news and that’s been a luxury,\u201d Weisberg said in an interview with the Huffington Post (http:\/\/huff.to\/1pp5mmO<\/a>).<\/p>\n theSkimm continues to grow in popularity, reaching 500,000 subscribers this past July after existing for only two years. The future of news is changing, and it may be headed in the direction of theSkimm.<\/p>\n","protected":false},"excerpt":{"rendered":" By LINDSAY THOMPSON In this digital age, there are a million ways to read the news: turn on the TV, go online, download an app, and even check your e-mail. The last option is becoming increasingly popular, with newsletter like … Continue reading