By S. MOLLY DOMINICK<\/p>\n
A recent article<\/a> from Politico identified the Drudge Report as the “leading source of referral traffic” for many notable\u00a0news organizations. This means that\u2014other than browser searches and social media, which usually will lead users to news stories through links and shares\u2014the Drudge Report is the No. 1 place where readers go to get routed to news.<\/p>\n First of all, the obvious thing to note is\u00a0that the Drudge Report is openly conservative. It often crafts its headlines and arranges its content from a conservative perspective. The fact that this conservative news routing site ranks\u00a0is most used brings up questions about the political demographics of news readers nationwide.<\/p>\n Does this reflect the views of the nation? More likely, it just sheds light on what we guessed already. Those who seek out news the old-fashioned way tend to lean more to the right; those who like their news brought to them (e.g. through apps) tend to lean more to the left.<\/p>\n The\u00a0Politico article also notes that\u00a0the Drudge Report has experienced very little change to its Web page over the years, which I found interesting.<\/p>\n When it comes to keeping users engaged, the mentality used by companies usually revolves around updating, upgrading and introducing change to keep things interesting. However, the Drudge Report has been mighty successful in keeping things exactly the way they are.<\/p>\n This might be more of a testament to the audience who most religiously uses the Drudge Report, as previously discussed. But it might also\u00a0be something for other marketers and newsmakers to keep in mind before making major changes to what they offer. In some situations, consistency may be equated with reliability and could be a more effective strategy in keeping a loyal audience.<\/p>\n","protected":false},"excerpt":{"rendered":" By S. MOLLY DOMINICK A recent article from Politico identified the Drudge Report as the “leading source of referral traffic” for many notable\u00a0news organizations. This means that\u2014other than browser searches and social media, which usually will lead users to news … Continue reading