By ISABELLA MESQUITA<\/p>\n
CNN produced a virtual reality version of last Tuesday\u2019s presidential debate telecast and succeeded at what many major media companies have been competing to do since Samsung\u2019s GearVR technology came out.<\/p>\n
Not only was this real-time streaming a milestone for CNN technologically speaking, it was also a wise marketing choice. Despite the record 980,000 online viewers, around 73 countries logged onto the VR live stream causing\u00a0the debates on CNN to be ranked as the #10 cable program with the greatest audience – behind college football games on ESPN and the Fox debate last month. <\/span><\/p>\n For the new VR technology streaming, two cameras were installed near the questioners, allowing VR viewers to see how the candidates reacted to each other. Another camera was placed right behind the candidates\u2019 podiums and a fourth camera was embedded in the seating area. With this, anyone with the VR app or the VR headsets had a priviledged 360-degree view of the debate. <\/span><\/p>\n According to\u00a0DJ Roller, co-founder of Next VR and CNN\u2019s partner for the live-stream,\u201cYou\u2019d probably get attacked by the Secret Service if you tried to get as close as these cameras! With VR each a<\/span>nd every viewer has a seat in the room and a new perspective on presidential debates.”\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" By ISABELLA MESQUITA CNN produced a virtual reality version of last Tuesday\u2019s presidential debate telecast and succeeded at what many major media companies have been competing to do since Samsung\u2019s GearVR technology came out. Not only was this real-time streaming … Continue reading