By NYAH TENNELL<\/p>\n
In light of the recent election of Donald Trump into the White House, I have begun to evaluate the news media\u2019s role in Trump’s apparent success.<\/p>\n
Although a lot of us were sure that Trump\u2019s rhetoric would keep him out of the White House, clearly, we were wrong. Which leads me to ask, how in the name of God, did Trump get voted into the world\u2019s most prestigious and powerful position?<\/p>\n
Well, let us start by considering the fact that, out of all of the presidential hopefuls, Trump received the most news media coverage.<\/p>\n
According to a study conducted by Harvard\u2019s Shorenstein Center on media and politics<\/a>, Trump received 34 percent of news coverage when compared with his other GOP candidates: Jeb Bush receiving 18 percent, Marco Rubio and Ben Carson both with 14 percent, Ted Cruz with 13 percent, and last, and most certainly least, John Kasich with a mere 7 percent of all GOP media coverage.<\/p>\n A New York Times<\/em> article written by Patrick Healey<\/a> in late 2015 notes that, Trump “had planned to spend $15 million on campaign commercials this summer but did not because of the \u201cfree nationwide publicity\u201d that the cable news networks provided.<\/p>\n This is due to the fact that Trump\u2019s main business plan during the course of his campaign was to manipulate the media and, in particular, monopolize airtime.<\/p>\n Far too many networks fell victim to Trump\u2019s ploys, and every raunchy, explosive, or controversial thing he said became headlines, allowing Trump to use cable\u2019s widespread dissemination and availability to do the advertising for him.<\/p>\n \u00a0US News<\/em> refers to Trump as \u201cThe Master of Manipulation\u201d<\/a>, and as much as I would like to disagree, Trump has done an outstanding job in using his unprecedented rhetoric, scandals, and controversies to bank on airtime.<\/p>\n \u201cTrump never stopped dominating the media,\u201d reads the headline of Farai Chideya\u2019s FiveThirtyEight<\/em> article<\/a>, and \u201cthe master\u201d manipulator, Trump seems to second that notion.<\/p>\n “I’ve gotten so much free advertising, it’s like nothing I’d have expected,” he told the Times.<\/em> <\/a>“When you look at cable television, a lot of the programs are 100 percent Trump, so why would you need more Trump during the commercial breaks?”<\/p>\n Well, as difficult as it may be to leave, Donald Trump is indeed the next president of this fine country and, unfortunately, I congratulate him and wish him the best for the sake of ALL mankind.<\/p>\n","protected":false},"excerpt":{"rendered":" By NYAH TENNELL In light of the recent election of Donald Trump into the White House, I have begun to evaluate the news media\u2019s role in Trump’s apparent success. Although a lot of us were sure that Trump\u2019s rhetoric would … Continue reading