By JOSH WHITE

On March 23, the Watsco Center field house was packed with some of the brightest minds in the sports industry.

Inside the glass doors, the 2017 University of Miami Sport Industry Conference was underway.

The event drew 305 top sports businessman and women, students aspiring to become successful in the sports industry and a middle-aged man named Alex Rodriguez.

Although Rodriguez was known for his towering home runs, boisterous attitude and PED use late in career, since his playing days, ARod has developed into a business pioneer.

Rodriguez is the CEO and founder of a company called ARod Corp.

ARod Corp. ventures in real estate, auto dealerships and high-end fitness centers in Mexico and The United States.

While there was plenty of knowledge in the room, news media coverage was lacking.

Only two news media outlets were on hand; CBS Miami Channel 4, and UMTV. After Rodriguez delivered a talk to the attendees and participated in a question-and-answer session, ARod spoke to the two TV stations.

After a short interview with UMTV, Rodriguez spoke to sports anchor Jim Berry from CBS Miami. This is where it spiraled downhill.

Rodriguez, who had recently been seen with celebrity Jennifer Lopez, was asked a question about it. Thrown off guard, Rodriguez gave a vague answer and concluded the interview.

Not only were very few outlets in attendance to cover a sports celebrity giving a local talk, but then a question that had nothing to do with the event was asked.

First off, I think more news media organizations should’ve covered the event because Alex Rodriguez is a prominent sports figure especially in the Miami community. Secondly, a very unprofessional question having nothing to do with the conference and Rodriguez’s business ventures should not have been asked.