By LINDSAY THOMPSON

One of the younger members of the infamous Kardashian clan has been grabbing the media’s attention lately. That’s not surprising, considering the reality TV star family has been know to do whatever it takes to stay in the spotlight.

The odd part about it is that the focus is not aimed directly at Kylie Jenner, but at her lips. 

People (who clearly pay way too close of attention to celebrities) have noticed that Jenner’s lips appear much poutier than they did a year ago and are throwing around accusations that the 17-year-old received lip injections.

The story may not be the lead item of the six o’clock news, but it is being covered by sources such as Yahoo!, which millions of people see every day when they go to the site to check their emails (http://yhoo.it/ZXZyWW).

Even ABC News ran a short follow-up story with Kim Kardashian about her take on the matter (http://abcn.ws/1xFqsxO).

Whether or not she did actually get lip injections is besides the point. Everyone knows celebrities do ridiculous things to stay beautiful. The Kardaishan family especially is known for their drastic beauty measures.

Take one look at Bruce Jenner’s face, which is more plastic than skin at this point, and you’ll see what I mean; Or, google “Kim Kardashian Vampire Facial” for another example (which was covered by CBS News at one point, no less).

So, this really shouldn’t even be news. Yet, it is. As the digital age makes news so much more readily available, celebrity gossip (and what should, frankly, be considered too much information) is weaving its way from places like “Access Hollywood” into more mainstream and credible news sources.