By ERYKAH DAVENPORT

March Madness is one of the leading sports stories throughout the news media currently.

News media outlets such as CBS, TNT, TBS and ESPN Sportscenter have been booming since the start of NCAA play. As brackets are busted as a result of many upset, the basketball world remains highly attentive to games played day in and day out.

On the women’s side, there has been a significant amount of tragic injuries causing some to miss the remainder of the season. Journalists and news anchors make it their priority to try to get in touch with those who have any type of inside information about injuries that may potentially hinder players from engaging in play.

Being first to the punch is ideal because as fans are tuned into games, they are dying to receive immediate follow ups and  coverage in regards to unknown or hidden information.  Once this news is released by a credible source, they in turn receive an immense amount of credit which is a vital component in the media world.

This time of the year, there is a ton of basketball played both on the men’s and women’s side. Therefore, every game cannot be aired at once. ESPN works around this by focusing on one pairing in which it thinks is a game that will attract more viewers, while still cycling through other games either during timeouts or at halftime. This coverage gives each team a chance for an adequate amount of TV time.

Currently heading into Sweet 16 play for the women as the men just started up yesterday, sports channels are responsible for a ton of coverage for the NCAA tournament. Until the first week of April, when all the brackets are finalized and a winner is known on the men and women side, this tournament is responsible for attracting lots of viewers and a ton of revenue being generated.