By BEN EZZY

U.S. Sen. Jeff Flake, a Republican from Arizona who has long spoken out against President Trump and his actions, announced that he would not be seeking re-election for another term on Tuesday. His speech, which lasted 17 minutes on the Senate floor, was filled with powerful rhetoric aimed against Trump and his policies, and toward a call to action.

Flake addressed several issues that he has seen with the current state of the country, including a direct challenge to his fellow Senate Republicans.

“It is often said that children are watching,” he said. “Well, they are. And what are we going to do about that? When the next generation asks us, ‘Why didn’t you do something? Why didn’t you speak up?’ What are we going to say?

Flake spoke at length about the principles of democracy, and how he believes the very nature of these ideals have been undermined by the current administration, quoting Lincoln, Madison and Roosevelt in an attempt to recall a past where things were different.

“We must stop pretending that the degradation of our politics and the conduct of some in our executive branch are normal,” he said. “They are not normal. Reckless, outrageous and undignified behavior has become excused and countenanced as telling it like it is when it is actually just reckless, outrageous and undignified.”

Thanks in part to the fact that these Senate speeches are usually quite dull, the story has received much attention, but the explosion of eyes has been aided by the use of buzz words in the titles of stories, to make them pop.

“Jeff Flake Gave the Most Important Speech of 2017,” wrote CNN. All news outlets have also included links to the full transcript of the speech, and The New York Times included a video of the speech in its entirety. There were also links to related stories, including similar denunciations of the president’s policies by George W. Bush, John McCain and Bob Corker. Using these various online media strategies to keep viewers interested has also helped the story develop and has given readers across the country a deeper understanding of the importance of the speech and the issues with which it deals .