Coachella takes over weekend


Coachella begins today, April 14, 2017 in Indio, Calif. It’s an annual festival that celebrates music, food, art, and humanity. Coachella celebrates music from multiple genres — rock, indie, hiphop, and electronic dance music. This year it will be featuring artists such as  Kendrick Lamar and Lady Gaga.

This festival originated in 1993, when it was just a concert in protest to venues controlled by Ticketmaster. The actual Coachella festival started in October 1999 by Paul Tollett and Rick Van Santen. It has now become an internationally known music and arts festival with celebrities attending this three-day event.

There’s food to be eaten, music to be heard, and art to be admired at Coachella. More than 100 food vendors and well over 100 well-known and emerging music artists attract individuals from all ages to hang out and even sleepover in the Colorado Desert.

Not a lot of coverage from any news media outlets have been given to Coachella. There has been advertising and a few articles from the Los Angeles Times and ABC News to inform readers about this legendary event.

I think most coverage will be done during the festival and after the weekend is finished. There will most likely be articles about who performed, how they performed, and updates on what celebrities attended the music and arts festival.