By MARIA LUIZA LAGO
Her Campus is a website that provides news about style, beauty, health entertainment and much more written by college women all over the United States. According to each university, the website has different kind of news and focuses, and any college women can apply to write for Her Campus or send ideas to the editors.
The idea started by three undergraduate students from Harvard University, Stephanie Kaplan Lewis, Windsor Hanger Western and Annie Wang. Their creation of the website won the Harvard College’s business plan competition and many other prizes and awards. Her Campus also helps brands to reach the college market offline and online, according to the official website.
The Her Campus team has more than 7,000 members, including the national and editorial team, contributing writers and bloggers, high school ambassadors, campus correspondents, chapter advisors, interns and InfluenceHer collective members. The website also focus on campus life, career and love sections for the college women audience.
What I found most interesting about Her Campus and its way of reporting is that it brings the writer and the reader really close to one another, like someone were writing to a friend or like someone was telling a story.
Since some of the writers are women that are still in college, the proximity between these writers and other female students is really close. Through the website, you can meet the lifestyle of other colleges and engage with their environment and recent news.
I found that Her Campus was a mixture of campus newspapers like The Miami Hurricane, BuzzFeed and blogs in general. There’s a feeling that there’s a lot of opening to talk about many topics, but at the same time it feels like it is a space to reinforce the importance of the college women community and what it represents to other female students as well.
It’s not a website to talk about “girly stuff” but, yes, a mass communication and news vehicle that talks with students and women in general to try to pass them an important message about things happening in the world, awareness and of course, entertainment.