By KATHERINE CERAVOLO
It all started with a tweet from Kylie Jenner. The 20-year-old influential social media user tweeted on Feb. 21 asking her followers if they still use the app anymore and claiming it is “so sad.” Jenner is one of Snapchat’s most popular users and after that tweet, Snapchat’s market value dropped $1.5 billion. A day before, there was a 1.2 million-signature petition on Change.org to bring the old version of the app back.
Jenner was most likely informed of the damage she had done, so she rebutted her tweet with “still love you tho snap.” It was too late, and the downfall continued. Jenner has millions of followers on all of her accounts; this negative feedback from a popular user is horrific news for an app that tried to update itself.
Users all around the world commented on the app’s “upgrade.” The complaints seemed valid, as the upgrade switched around the order of friends on one’s friend list, which made it difficult to see people’s post on a daily basis.
To top it off, Snapchat has been added to another celebrity’s bad list. Rihanna was recently a victim of an ad that users were to see on the app. Just a few days ago, the famous singer posted on her Instagram handle about an offensive advertisement that used her domestic violence incident in 2011 as a game for users.
The ad was called “Would You Rather” and featured an image of Rihanna and Chris Brown, offering users to choose to “Slap Rihanna” or “Punch Chris Brown.” Rihanna responded to the advert and said, “I’d love to call it ignorance, but I know you ain’t that dumb!” Snapchat claimed the ad was approved in error and apologized to Rihanna, saying Snapchat supports the National Network to End Domestic Violence and the VP sits on the Snapchat Safety Advisory Board.
The news media are not covering who approved this message and what the consequences are. This shows negligence as to what Snapchat allows to advertise on the app. Since this incident, “Would You Rather” has been blocked. However, what about who monitors these advertisements as well as who reads through reviews of the upgrades. It is evident that the update was unsuccessful, yet Snapchat has neither made any notice of it nor offer to change the app back to normal.
Rihanna made her point that she could care less about her personal feelings, but worries for other domestic violence victims who see this and feel post-traumatic stress from their experience. Stock continues to fall, at nearly five percent as of now. It doesn’t look too good for Snapchat.