MLB tries international branding


There is nothing better than the sound of the crack of the bat and a bag of peanuts being opened.

The sounds of opening day bring joy to many ears and has become not only a country wide phenomena, but a global one as well. What is different from back then to now though? It really is a simple answer: the coverage by the news media.

Events like the World Baseball Classic bring so much national attention to the sport and other countries love it. Although the event is held in the United States, it involves countries that predominantly play baseball.

ESPN and the MLB, along with their own network, have done a fantastic job of coverage as far as international baseball has gone. They have shown tremendous love to players like Ichiro and they help not only the player brand themselves but the sport.