By BREANA ROSS

Donald Trump’s campaign for president started out as a mere joke to some, but not for him. People laughed and took a shot at guessing how long it would be until the radical billionaire would drop out of the election. It was even a joke to the news media, which made it a point to cover Donald Trump’s latest offensive comment or outlandish statement every single week.

Whether it was negative publicity or not, Donald Trump was getting publicity. Publicity that would seem to have discouraged voters from supporting Trump actually helped to build his popularity. Now here we are, just days after Super Tuesday, and it appears as though Donald Trump will be the Republican nominee for president of the United States.

From name-calling to false accusations, Donald Trump made his way into the news media spotlight right from the beginning of the campaign. At the beginning, it was his comment calling Mexicans “rapists” that sent the news media into an uproar. Then it was his statements on his plans to require Muslim-Americans to register with a government database and carry around identification cards that brought him to the center of media attention.

While the Trump’s constant news media coverage seemed to just point out his extreme views and that he was unfit to be president, it actually helped him in the long run. Trump was getting attention and publicity that no other Republican candidate was receiving. When you turned on your television to a news station, chances are Trump was the first face you saw.

The news media actually helped increase Trump’s popularity by covering him so much.

Now, as the campaign gets down to the wire, the news media have switched their approach with coverage of Trump. The news media are starting to portray Trump as a true presidential contender and focus more on the Republican Party’s plan to stop Trump from getting the nomination. Information about Republican senators’ ideas on how to stop Trump from getting the nomination are starting to surface. It is becoming a reality that Trump could actually be the Republican nominee.

In retrospect, Donald Trump’s case shows how crucial the news media are when it comes to swaying the public. When the news media constantly cover someone, it forces people to pay attention to them and form an opinion about them. Donald Trump’s case is also a prime example of the popular phrase, “No publicity is bad publicity.”