By NICOLE LOPEZ-ALVAR
After months of speculation, the day is finally here—Kim Kardashian is on the cover of the reputable Vogue magazine.
Yes, it’s true. A notoriously famous reality star turned model and businesswoman is posing for the most famous fashion magazine of the 21st century.
The Internet has been in frenzy from posts ranging from the overly ecstatic to the mournfully dreadful. This is due to the star’s not-so-common start in the entertainment business, and most likely, the fact that she is posing with her fiancé, Kanye West.
Due to the Internet, fans and “haters” are able to soak up Vogue’s April issue with the dynamic duo through multiple platforms. These range from Twitter announcements and posts about the spread, to an in-depth video of the making of the photo shoot.
An example of said media advertising started immediately with Kim’s Instagram post on Friday. She posted onto her Instagram account stating, “This is such a dream come true!!! Thank you @VogueMagazine for this cover! O M GGGGGG!!! I can’t even breath!” The post was linked to a photograph of the magazine cover, as well as the vogue.com article itself. No less than six hours later, the post has generated 547,495 “likes” and the numbers keep on rolling in.
These sources of excessive insight are the ingenious ways magazines like Vogue use social media to promote their stories instantaneously around the world. Therefore, for celebrities, such as Kim Kardashian and Kanye West, the hysteria on social media only makes the story surface more Web sites, more smart phones, and more bank accounts.
What makes this cover story relevant is the subtle hashtag underneath the caption of the photograph, which states “#worldsmosttalkedaboutcouple.” While this statement is a vast exaggeration, the hashtag serves two purposes — a clever nod to the fact that the couple’s Instagram followers combined ad up to 20 million, as well as a subtle advertisement for the social media sites that use such hashtags so people can follow the story and discuss it in an organized fashion.
Nowadays, through the use of social media, stars as hated as they are loved like Kim Kardashian, can cover more than one platform.
Overall, business models that incorporate social media are helping everyone involved generate more business and more income, while we sit here and continue to stalk the couple’s baby, North, on Kim’s Instagram page.