By: FRANCESCA CIUFFO

The Samsung Galaxy Note 7 has just been recalled and the company is asking all of its sellers to stop sales and exchanges.

There were reports of problems that the phone overheated and caught fire. The company first decreased the production volume, but seeing that this wasn’t good enough and that the safety of the consumers was their top priority, the company halted the production of the Note 7.

In September, Samsung recalled around 2.5 million phones after complaints of exploding batteries. They replaced all the batteries and told all consumers that the phone batteries were now safe and there was nothing to worry about.

Obviously, this was not true because there were reports that the phones with the replaced batteries were now catching fire too. A flight was recently evacuated after a new device started emitting smoke in the cabin. Also, a man was awaken when his bedroom filled with smoke from the new battery on the Note 7.

Authorities in the U.S. and South Korea, where the phones are made, are examining why this is happening to the replacement batteries because they were supposed to be equipped with a safe battery. At least five fires were reported from the replacement batteries.  Samsung sold about 45,000 Note 7’s through preorder in Europe. The company knew that it could not send these dangerous phones to Europe.

These problems can cause extreme damages to the brand because Samsung is supposed to have reliable phones, so the fact that the same problem happened twice after it was supposed to be fixed can hurt Samsung’s reputation. A large loss of faith can be triggered in Samsung consumers, which could hurt the brand and its reputation.

News media cover stories like this because Samsung is a very popular brand in the United States and is one of the most well-known phone companies. This means that a lot of Americans have these phones and this news will affect them all.

It is important to report this news because consumers of this phone need to know that they are not safe, so that they can return them, stay safe, and keep others around them safe.