Strange media ideas to gain audience

By REGINA SÁNCHEZ JIMÉNEZ

“Stranger Things” is one of the greatest audiovisual phenomena in recent times. The Netflix’s production has hooked a huge mass of audience. Their main characters are known all over the world.

Millie Bobby Brown | Photo by Gage Skidmore

So, mass media, particularly media specialized in cinema, take advantage of it writing reports and news about the TV series. They know that fans will click on it and read it. But sometimes, news media should know where are the boundaries.

Recently, W Magazine, a fashion newspaper, classified Millie Bobby Brown, the 13-year-old actress of Stranger Things, as one of the sexiest TV stars.

People reacted against the publication because of the young age of the actress who plays Eleven.

Probably, W Magazine would never have written this article if Bobby Brown wasn’t part of such a successful series. Despite the fact that this is not a serious publication as could be The New York Times, not anything goes. Media should be careful because the audience has principles and what media write to attract an audience could go against them.

Economics and success shouldn’t be a priority but common sense. Of course, there is no track of the article on the Web anymore.

Other case but totally different was led by a Spanish cinema newspaper, Fotogramas. The newspaper published an article about the machismo in “Stranger Things. This assessment was based on dialogue and scenes that are representing a time, the 1980s, that was sexist. For example, when Barb’s mum asks her husband for permission to talk.

That’s the article:

http://www.fotogramas.es/series-television/Stranger-things-temporada-2-machista-analisis

Most of the comments reacting to the post of the article on Facebook were about the opportunism and how they jumped on the bandwagon of the feminism and the successful “Stranger Things.”

Again, another attempt to please the audience that actually gets the reverse impact.

Media should isolate from fashions and trends and follow their own criteria of what is really important to write about and so, they would achieve a more quality journalism.