Super Bowl Ads send a message


If you watched the 2017 Super Bowl LI, then you probably saw how some of the Super Bowl commercials took a political stance. It’s clear that President Trump’s policies and his overall views on politics, sparked ideas for many big-name companies to show which side they stand on.

Audi used its 60-second commercial spot to speak about gender equality. Starting the commercial off with the words “What will I tell my daughter?” with an image of the narrator’s daughter in a soap-box car race.

The commercial continues on with the young girl racing against boys and her “dad” doing the voiceover asking questions like “Do I tell her despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?”, to bring up key issues with gender equal in America.

The commercial then ends with him saying “or maybe I’ll be able to tell her something different” and Audi stating their stance on equal pay by letting viewers know that “Audi of America is committed to equal pay for equal work.”

Airbnb decided to highlight Trump’s anti-immigration ban and show that they are against it. The commercial shows the faces of real human beings of different gender, race, sexuality, and religion with the words “We believe no matter who you are, where you’re from, who you love or who you worship, we all belong. The world is more beautiful when you accept.” When Airbnb originally purchased its ad-spot, it had a different concept in mind. But because of Donald Trump’s travel ban, they were inspired to take a stance and send the message “We Accept” to everyone watching the Super Bowl LI.

Despite everything that is going wrong in America, it is comforting to know that companies we know, love and trust, do not share the same views with a president who causes so much hate and mistrust in a country that is suppose to be free and full of love.