By EMILY JOSEPH
Have you heard of theSkimm? Are you a Skimmer? If not, get with the 21st century … if reading the news is not your thing.
A daily e-mail subscription started by two friends and former journalists, theSkimm brings the top stories of the day to you via email. But the news is “unique” per se because as their website says, theSkimm is a “filter.” It analyzes the top stories of the day and “breaks it down” in an easy to understand manner. They give pop culture comparisons, include sarcastic comments and write for their target audience: the 20-something woman.
I see the benefits and drawbacks of theSkimm. As a subscriber who wakes up to the e-mails first thing in the morning (you can pick what time of the day to receive emails), I really enjoy the service. But I’m also the type of person who reads/watches the news on my own time. Even after reading theSkimm in the morning I’ll turn on the Today Show or local news because that’s just something I like doing. I don’t rely on it as my only source of information, but more as additional support.
For those who don’t read or understand the news, especially international news, theSkimm can make you sound like a Harvard graduate instead of a high schooler. (Exaggeration, but you get the point).
Instead of raising your eyebrows in confusion when a colleague asks if you’ve heard about riots in Hong Kong, you would be able to respond. However, if you wanted to really contribute to that conversation and form a strong opinion, you should probably do further research and reading.
I can see how traditional news-followers and devoted newspaper subscribers would have a fit over theSkimm, but I think it’s really a great service for modern young adults. Particularly college students who are just transitioning out of the “all-about-me-world” to the “real world.” It’s a good stepping stone from relying on just Twitter for the news.
Who knows what the future holds for theSkimm, or print journalism for that matter. But as of right now, it looks like both are here to stay.