By SHAI FOX SAVARIAU
Twitter just made a big move by hiring Vivian Schiller, NBC News’ chief digital officer, as its first head of news and journalism partnerships. She also has had prior experience at CNN, The New York Times, and National Public Radio.
Schiller will be the person who connects Twitter to prominent news organizations. Twitter executives have been saying for months that they want to help media companies distribute news and now they have the right person for the job.
It is also said that she was hired due to the fact that there have been complaints about Twitter’s Board of Directors being mostly made up of white men. Her hiring adds diversity to the company.
Twitter has been hiring a number of prominent people to be heads of other departments like music and sports.
I get the feeling that this is just another step towards social media taking over journalism. A head of news and journalism partnerships at a social media company is already very different from how social media have been operating in the past, not to mention the fact that high profile people, like Schiller, are leaving their high profile jobs, like at NBC, to work there.
I also feel that this is a strategy for Twitter to be on top of all other social media sites. If Twitter is hiring people to make stronger relations with other companies, then that means it will have the support from multiple diverse organizations.
Journalism is a important part of society, and if Twitter is taking that leap to make it a prominent part of their site, then it will be more widely used by people.