Blackberry struggles to keep up


Is anybody buying Blackberries anymore? Are there any new models coming out soon? Why is it is hard to see them around?

Well, I believe that those are questions that everybody wants to find the right answer.  However, in reality it is true that the phone maker is going through a hard moment in its history.

“It’s just too good to only keep it to us,” Thorsten Heins, Blackberry CEO, said of its once famous messenger service BBM.

The mobile company’s decision to release its messenger app to other mobile platforms looks to many like a strategy to save the company from an expected bankruptcy.  The service features BBM Chat for instant messaging with other users. Additionally, each user has a unique PIN, so you don’t have to give out your phone number to use the service mostly a privacy feature.

I think this should be something positive for the phone maker that seems to be struggling to bring revenue to its stock share.

The Canadian company that once was at the top of the list of the most-sold mobile devices in the United States, announced this week that they would eliminate of 4,500 positions.  In other words, that means 40 percent of its current work force.

In fact, things like these seem to predict the end of the Blackberry era.

Many experts believe that the company’s biggest loss comes from phones that were not sold because of competition from other smartphones, such as the iPhone, in the last couple of years.

A little bit more than four years ago, Blackberry controlled 51 percent of the mobile global market. Today it stands at three percent.

When the iPhone came out, cell phone history changed.  Apple released a new device that revolutionized the way many people talk to each other. It created a touch screen smartphone that was capable of running a variety of apps.

Alongside the iPhone came the Android operating system that rapidly became iPhone’s biggest competition.

Are Blackberry’s final hours are here? Will the company be able to rise from this fall?  Well, we don’t know those answers yet but if it does fall or rise, it’ll certainly be a top story.

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