By GIANNA SANCHEZ
The Super Bowl is this Sunday and it’s something many people look forward to watching each year. It’s that special time when sports fans and non-sports fans can share a day together. Some people watch it to root on their favorite team, some to watch the halftime performance and thousands of others to see what creative commercials advertisers came up with this year.
So far, it has been said that companies like Pepsi, Doritos, Bumble, Budweiser, Kia, M&Ms and Olay are for sure advertising in this year’s match-up. There’s one company, however, that tried to advertise, but will not be offered the chance to do so.
Acerage Holdings attempted to buy an advertisement for this year’s Super Bowl. The company is different from many other advertisers, since this one sells medical marijuana. The company has offices in 15 states and was hoping to “create an advocacy campaign for constituents who are being lost in the dialogue,” said Acerage President George Allen.
Medical marijuana is currently legal in more than 30 states. However, it is still federally illegal. News outlets titled their articles similar to Time, saying “CBS Blocked a Medical Marijuana Company.” Articles like these, however can come off as misleading.
The title makes it seem as though CBS is blocking the company due to moral values or relating it to their beliefs on medical marijuana. Farther down in these articles, you can find the statistics that point out the true reason CBS is “blocking” the advertisement is because of the legality of it.
While critics are attacking CBS for not allowing the ad to run, it might have been rejected by the FCC anyway. The FCC regulates all broadcast and radio air time. While in some states, you might see a marijuana commercial run on the air, the drug is still not federally legal. The Super Bowl is one of the most watched programs of the year, and to advertise something that is illegal in 20 states, would most likely not be allowed.
Before everyone goes to fight CBS for blocking this advertisement, they should think about the legality of the situation, and the true backlash that CBS will probably be avoiding with this decision.