By SIDNEY STERLING
Adidas will restock Kanye West’s personally designed Yeezy Boost 350 Pirate Black shoes on Friday to retailers and consumers around the world. Anyone who follows sneaker news and Kanye West in general knows this is a huge deal for the “sneaker head” community.
Landing Yeezy’s during a scheduled release, for their retail value of $200, could entail reselling the shoes for around $800 to $1,000. However, due to high demand, most shoppers just want to flaunt that they were lucky enough to snatch a pair.
Prior to this release, Adidas first debuted this design in August 2015 and it immediately flew off the shelves. Due to high demand and West’s exposure, they are re-releasing the Pirate Black color for a second time just six months later.
Retail stores like Champs, Footlocker and Adidas held raffles to avoid overcrowding, long lines and potential safety hazards on the actual release day.
Social media platforms, fashion bloggers and mainstream sites have been raving and taunting West for weeks regarding the re-release of his shoes, his new album and recent twitter rants/tangents. Maybe the timing of all these events is not a coincidence.
News outlets available to the everyday consumer are exposing West for “broken promises” to his loyal fans.
In a story, GQ stated, “Despite Kanye’s intentions to make the sneakers available to a wider audience, the only big box stores that will be carrying them are Finish Line, Foot Locker, and Champs. And you can only claim a pair at those stores through raffles you either already had to wait in line to get or should be currently in line to get.”
In lieu of the drop of the Yeezy’s, West conveniently claimed he was $53 million in debt from launching his own clothing line.
In response CNN said, “Oh, Kanye West. Wow. Even by your attention-grabbing standards, this was a weekend to remember.”
On another note, fans of West and his designs had a more positive take on the situation.