By LAUREN YELNER
The National Basketball Association announced its “jersey of the future” this morning to kick off All-Star Weekend 2019. The jersey is cutting edge, with the ability to alter both the number and the player name at any time. This is something people have never seen before, as they are used to having to buy many jerseys to support all of their favorite players.
Bleacher Report publicized this release with a video that featured NBA commissioned Adam Silver showing people the functionality of the jersey, and even making it go from a Stephen Curry No. 30 jersey, to the classic Michael Jordan No. 23.
It is not surprising that the NBA is testing out technology among its clothing, as it is always trying to stay one step ahead of the game. Sports are driven by consumers who love the game, and this jersey will enhance the fans’ ability to support their favorite players without having to break the bank on a multitude of jerseys.
This jersey will not be able to withstand changes in style or players being traded, however, die hard fans of one team will be able to represent many players on a single jersey.
Sports illustrated also commented on the release of the new jerseys, adding that this was not the only technological advancement that was coming for the NBA. “Silver also announced plans for facial recognition ticketing, hologram mascots and virtual reality glasses to take fans from their couch into a virtual arena,” wrote Michael Shapiro of SI. NBA fans should be excited to see how the league keeps up with the ever-changing technology, especially in the near future.