Crimson Tide and Coke reach a deal


The University of Alabama and Coca-Cola signed a 10-year contract in July, which made Coca-Cola the exclusive beverage provider at the university. It is the first time in 20 years that a single beverage provider will work for both campus and the athletics programs.

For $2 million a year for 10 years, students will find new vending machines on campus, new beverage options at dining halls and more opportunities to purchase Coca-Cola products on campus. The new vending machines will have a variety of payment options.

“We’ve added over 300 pieces of vending, 40 pieces of fountain equipment, added new products at dining halls, and added coolers to different areas throughout campus,” said Kevin Horton, sales center manager at Coca-Cola.

In addition to beverages, Coca-Cola will also be providing students with new academic and career opportunities. A student ambassador was hired at the university to connect with other students and inform them of new opportunities through Coca-Cola. In addition, Coca-Cola will also offer a summer internship, a speaker series on campus and an annual scholarship.

Once it was awarded the contract, Coca-Cola created five new job titles at the university.