By SAMANTHA COHEN
The numbers are in and this year’s 67th annual Emmy Awards show has reached an all-time low, averaging just 11.9 million viewers.
The audience size was down nearly four million viewers from last year’s show, which aired on Monday. The Emmys, however, aired on Sunday this year, which automatically created a direct competition with NBC’S Sunday Night football. Typically, NFL would be a good lead in for the show but the late afternoon game ran over and didn’t end until 30 minutes before the start of the Emmys.
Social media were also low on Sunday night with only 6.9 million people who had interactions related to the Emmy’s on Facebook. Twitter was buzzing, however, during Viola Davis acceptance speech when she won the award for Lead Actress in a Drama for “How to Get Away with Murder,” becoming the first black woman to take the prize.
Although there was Twitter action from the viewers that were watching, I find the overall issue of day and hour placement of shows interesting. If the Emmys were on Monday night, rather than Sunday, would there have been a major difference in the amount of views?