Facebook: Social media site for news


Social media are allowing for news-related content to reach more screens faster and easier.

For those seeking news, Pew Research found that 65 percent of Americans consume news on at least one social networking website. Of these Americans, Facebook is the choice for news consumption. This also holds true for users who consume media on multiple social networking sites. Right now, Facebook is the go to social network for news consumption. That means about half of the users are getting news on the site. That beats out all of the other social networks by a large margin.

What we’re seeing is a shift in news consumption. Information needs to be mobile-friendly, engaging, short and to the point. While Facebook can achieve all of that, it’s struggling to keep its younger base.

The younger audiences have fled away from Facebook because new social media like Instagram, Twitter, and Vine have emerged and offer newer, fresher ideas. Facebook has been generally the same since 2008.

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