By REBECCA COHEN
For starters, bloggers are the lucky ones. They have a lower standard to uphold and can therefore speak freely, with bias, opinion and all of the forbidden aspects of news writing.
Bloggers can speak without regard, because they have no boss. Their only standards to uphold are their own.
In journalism, it is frowned upon to use your boyfriend, best friend or cousin as a credible source; however, bloggers are free to use all three of these people – making their information easier to attain.
Although bloggers have the easier job, their work complies with news writing with a funny cycle.
If a person’s social media news feed is fluttered with their friend’s opinions on a certain topic, this will encourage users to want to know the facts. Fortunately, when people want the facts, they refrain from blogs and turn to the news.
If these users are equally as inspired as their Facebook friends were by a certain topic, they may take to sharing their opinions as well – thus continuing the cycle of blog-inspired news readings.
However, because blogs can be more entertaining than hard news, it becomes a struggle for news sites to compete. With the need for pictures, videos, colorful sites and interactive features, online news sites are compelled to comply with their new competition: the bloggers.
This competitive edge has led to website design, live news feeds, use of color, trends and advertisements on online news sites. News sites also broadcast on social media in order to compete with bloggers by featuring “share” buttons at the beginning or end of each online story.
Additionally, the interactive features on news stories have dramatically increased since social media has taken off. The incorporation of user comments, user photos, and overall user input allow online news sites to stay in the running against bloggers.
So, a little competition has pushed online news to new heights. And, no matter how much easier or controversial a blog story may be, no body of writing can replace the facts and credibility that is the news.