By PATRICIA SANTANA
Rapper Drake visited the University of Miami’s Coral Gables campus Monday afternoon to film a music video for his hit song “God’s Plan” and donate a $50,000 scholarship to a student.
Drake’s visit whipped up a frenzy on campus, drawing a large crowd around the Shalala Student Center hoping to catch a glimpse of him.
Drake swung by the Frost School of Music where a smaller crowd watched as he surprised UM student Destiny James, a public health major, with a $50,000 scholarship. James was under the impression she would be filming a video to encourage scholarship donors when Drake appeared.
At the Shalala Student Center, the crowd’s patience was eventually rewarded when Drake popped out on the Moss Terrace balcony. He danced to “God’s Plan” while the crowd sang along to the track. Cheers erupted every time he threw up the U.
Throughout all of this, The Miami Hurricane, the UM student newspaper, did an excellent job of following the events of Drake’s visit and keeping students informed. There was an article on the online site that was continuously updated with new information and interviews of student reactions. By 9 a.m. the next day, the newspaper sent out a Drake edition of its newsletter for subscribers. There were also print issues on the stands with Drake as the cover story.
The Miami Hurricane effectively utilized social media. There were many tweets updating their followers with pictures of Drake sightings, videos of the crowd and Drake’s performance, and stories from the crowd. Their Facebook also had a number of videos.