By KRISTIAN DEL ROSARIO
Spotify has been around since 2008, when it was released Ken Parks (the chief content officer from its founding until 2015) was asked ” Why wouldn’t Apple just kill this thing while it’s still in the cradle?” The simple answer to this was: Because Apple probably didn’t think it needed to.
When Spotify first started, Apple’s iTunes store had a dominant position in the music industry when it came to downloads, not streaming. Spotify was competing against less dominating services such as Pandora.
When Apple released a service called Apple Music, it was not viewed as an existential threat. Spotify believed its focus on algorithms to personalize the music experience was a better bet than Apple’s push for human curators.
Although, in 2017 Spotify had a net loss of $1.5 billion, more than double the amount from the prior year. Those losses would once have been unfathomable for a startup, but Spotify was able to raise billions in debt despite them.
Today both Apple Music and Spotify are widely used by people all over. It is a personal choice as to which is more your cup of tea.
Since Spotify has been around longer, there are people who had no interest in using Apple Music when it came out. Although, for Apple enthusiasts who weren’t apart of Spotify, Apple Music became more attractive.
This was reported in a very informative matter displaying facts regarding both companies, which I found useful because I had no idea about Spotify having a decrease in subscriptions. The reporter didn’t side with one company at all.