Tommy Hilfiger takes on Los Angeles


Only a day before New York Fashion Week began, fashion designer Tommy Hilfiger decided to hold a fashion event of his own in Los Angeles. It showcased a modernized late 90’s and early 2000’s style of oversized sports jerseys, cropped sweatshirts, patched up jeans, and leather shorts.

The show was centered around their reveal of Hilfiger’s new collaboration line with supermodel, Gigi Hadid for the next fashion season. More designers have recently decided to bring shows to the Los Angeles area for the extra space and laid-back vibe the city can bring to a show.

Many news media outlets such as The New York Times, the Los Angeles Times, USA Today, and Vogue reported about this event. Vogue focused on the fashion, while the New York Times focused on all sorts of fashion events happening in Los Angeles this week.

Not only well known celebrities, such as Gigi Hadid, Lady Gaga, and Fergie were at this event, but also social media personalities like Cameron Dallas and Nash Grier were able to attend the show.

Along with his runway surprise, Hilfiger hosted a carnival-styled festival called Tommyland to celebrate the new collection. Industry professionals and consumers partied together with food trucks, pop-up shops and carnival rides. Fergie performed for the crown of about 3,000 guests at this carnival.