By MIA POLLACK
Every September and February, American designers prepare to show their freshly minted collection for the spring-summer and fall-winter collections ahead, bringing fashion lovers, bloggers, and celebrities to New York from all over the world.
Every designer has hype over his or her show or presentation: Who’s sitting front row, what bloggers are in attendance, and so forth. Even though New York Fashion Week just started Wednesday, the show that everyone could not stop talking about was Kanye West’s “Yeezy Season 3” fashion extravaganza at Madison Square Garden.
In addition to his fashion show, he debuted his newest album, “T.L.O.P.” or “The Life of Pablo,” which in the past few weeks has undergone multiple title changes until landing on this one.
The fashion show-concert was very much different from his show last season; where models were ushered in by the calls of drill sergeants. This time, Kanye started the show by thanking the individuals who helped and supported during the making of this album, as well as his wife and kids.
The models were ushered in on two large platforms in the center of Madison Square Garden and, according to Vanity Fair, were still for a good amount of the show. They just stood there, with about 100 others dressed in Yeezy on the floor beneath them.
I knew as of last week that the Yeezy show would be the hot ticket of the week, but I still did not understand what all of the hype was about. Yes the Kardashian-Jenner clan would be there or, as Kanye calls them, “the new Jacksons” on one of his tracks, but still?
I guess it’s because people have lusted after the looks of the K-family and editors like Anna Wintour of American Vogue and Carine Roitfeld of CR Fashion Book adore Kanye. Evidence enough can be found in interviews and documentaries by both fashion moguls.
The other hype: I guess that the clothes sell for hundreds of dollars in the stores and the shoes go for a few thousand when being auctioned off online. The exclusivity of these items is over the top.
Does the sound “I wanna be like Kanye,” ring a bell?