By CLAUDIA BROWN
In the 21st century, journalists don’t just write articles. These days, they have a very strong presence on social media as well.
Their presence now is on the list of the “Top Ten Things” that can make or break reliability from individual promotion to business promotion, to articles coming from news outlets.
It may seem as though news articles are posted on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn as information is being released. However, that is not necessarily the case.
Yes, all news stations are going to try to get the most recent information out before all others however, there is a calculated method to having an “appropriate” and successful presence on social media.
Businesses and news sites posting on social media is much different than individual posting.
People post on their personal social media accounts as many times a day, week or month as they chose and there is no right or wrong way of doing so.
News outlets however have a strict policy, if it is not followed, they seem unprofessional.
The book The Art of Social Media by Guy Kawasaki explains the rules and reasonings of the social media business method.
For example, the book shows the most successful (social media successful: the most views) businesses post to Facebook about two times a day between four and five days a week, Twitter, everyday at least three times a day, Instagram one time five to seven days a week, and LinkedIn is more flexible.
For LinkedIn, though, one still does not want to post more than two times a week. And when posting on LinkedIn, all must should be more professional and business oriented than general posting on the other social media outlets.
These general tips allows people, reporters and businesses to gain social media power through out the internet.