By ALISON GOEBEL
The very popular store, Zara, has been criticized for skinny models being the centerpiece of its new “Curves” campaign.
Zara’s message seemed harmless, urging women to “love your curves,” but the body-positive message was featured by very slender models.
There was nothing wrong with how they looked or anything against the model’s bodies, but it was the fact that the campaign was to love your curves and these women had little to none of the sort.
Zara has stores all over the world and describes itself as one of the largest international fashion companies.
It’s ironic that this story is so big because I was online shopping on Zara exactly 12 hours ago and I remember thinking that all of the models didn’t really have any curves and were extremely skinny, just a mental note to myself.
The fact that the Zara campaign was to “love your curves,” but none of the models had any was a little bothersome and, for me personally, it rubbed me the wrong way as well as millions of other people across the globe.
This article was spread over pretty much every large news organization you can think of, and it should be.
The news organizations did a very good job covering this because Zara is a huge brand and their message didn’t resonate well with a lot of people, so I believe it was crucial for them to cover a story like this.
Another reason why I think a lot of news organizations covered this story was because of body image and the new “curvy” trend.
Writing about something like this gives them attention and pulls in readers because of the delicate topic of what exactly is beautiful and should we be advertising women that are 110 pounds and an unhealthy-skinny?
This is a very big deal in not only the fashion and modeling world, but in the world as a whole.
Society really does a grand job at painting a picture of what you should look like, that being most of the time you’re not skinny enough, you don’t have a thigh gap, you can’t see your ribs, and heaven forbid you have a teeny bit of fat under your belly button.
Companies and advertisers throw in your face of what ‘beautiful’ is or what your body should look like, and guess what, we all fall for it.
We are going through a massive shift in society right now where curvy is the new beautiful and slowly getting away from the stick thin look.
Zara attempted to go with the new trend of curvy is sexy, but this new campaign did more bad than good.