By KATHERINE CERAVOLO
Saks Fifth Avenue and Lord & Taylor, which are owned by Hudson’s Bay Co., were both reportedly hacked. Those affected include more than five million credit and debit card clients of these stores. Hudson’s Bay Co., has responded and stated it is working to solve the issue. The company has also declared it will compensate those affected with free identity protection services and web monitoring of the credit card information.
Gemini Advisory, a cybersecurity firm, explained that the hackers, known as JokerStash, took the data and put it up for sale on the dark web, causing this scandal to be the biggest attack on retail chains yet. The most cases of stolen information were in the New York and New Jersey locations of Saks and Lord & Taylor.
How this happened is the real question. According to the Gemini Advisory, the hackers installed unique computer codes into cash registers, sending every in-store purchaser’s information to their own computers. This explanation may be estimated because only in-store purchasers were affected while the online shoppers weren’t.
The news media are explaining what steps will be taken to ensure customer relationships and to fix the reputation of feeling safe to purchase at these megastores. The issue here is the fact that the hacking has supposedly been occurring for a year now. Why has this been able to happen? Focusing on the fact that fraudulent charges are probably unlikely, considering the purchasers of these stores buy expensive items, what are customers supposed to do when their identity is compromised?
The media need to inform customers of what is going on, as Hudson’s Bay Company is continuously investigating and enforcing regulations to prevent future situations and to keep customers’ trust. Providing a change in cybersecurity and communicating with customers is the best step to take for now.