By ISABELLA HALILI
Nordstrom is a luxury department store that has removed the Ivanka Trump brand online and in stores. It claims to have made this decision based off the brand’s poor performance in recent months.
Nordstrom hopes that its decision to sell or not to sell Ms. Trump’s brand, now and in the future, is no indication of its political affiliation. It’s all business. If the store keeps buying products that don’t sell, that money just goes to waste.
Poor performance is not the only factor in the ending of Ms. Trump’s brand in Nordstrom stores. The initial move to end the brand’s appearance in stores came from the public. The campaign called #GrabYourWallet made a huge effort in making this possible. This campaign encourages shoppers to boycott any products that have any tie to President Trump or his family.
Shannon Coulter, the co-founder of the campaign, said that supporting certain brands that have ties to President Trump are in turn supporting him.
Nordstrom is not the only business to pull products from its stores. Macy’s is another department store that decided back in 2015 to stop selling President Trump’s dress shirts after he used rude language to generalize about Mexican immigrants.
I don’t think it’s a company’s duty to take a political stance in any situation, but at the place we are now as a country, it’s hard for them not to take one.