Media don’t seek positive side of festival

By MELISSA MALLIN

CHATTAHOOCHEE HILLS, Ga. — Despite much of the negative news media attention directed towards the EDM — electronic dance music — scene, America’s new music festival TomorrowWorld, brought over from Belgium, turned out to be a huge success.

One of the biggest concerns with the festival was obviously drug use. After two deaths and many hospitalizations at Electric Zoo, a music festival held in New York, many news media outlets directed even more negative attention to the rave scene and music festivals.

Sisters Miriam and Olivia Nervo, better known as NERVO, play their set at TomorrowWorld on Sept. 28 (Photo by Melissa Mallin).

Sisters Miriam and Olivia Nervo, better known as NERVO, play their set at TomorrowWorld on Sept. 28 (Photo by Melissa Mallin).

We’ve all heard about those unfortunate souls who have gone to a music festival such as Electric Zoo, EDC, and Ultra, and have overdosed and died or have been  hospitalized in critical condition.

So how did TomorrowWorld, held in Chattahoochee Hills, Ga., near Atlanta, eliminate such atrocities?

To start, the festival raised its age limit to 21-plus. There were no tickets. Festival-goers received bracelets, which had to be activated in order to enter. IDs were closely checked and scanned and bags were eagerly examined. Police also walked dogs around the premises to try and sniff out illicit substances.

Precautions were taken and once fans entered the festival they disappeared into a confounded world of music and love. Investigative journalists from MSNBC bought tickets and joined the festival in an investigation to find out just how easy it was to get drugs and find “Molly.” They found many fans openly walked around offering it and many others looking to find it.

D.J Kill Paris plays an hour long set at TomorrowWorld 2013 on Sept. 29 (Photo by Melissa Mallin).

D.J Kill Paris plays an hour long set at TomorrowWorld 2013 on Sept. 29 (Photo by Melissa Mallin).

But despite the fact that, yes, drugs are very easy to come across at a music festival, the festival was one of the most successful ones ever to  be produced in the United States.

Out of the 140,000 people from more than 100 countries that attended, there were absolutely no fights, few arrests and, most importantly, no deaths.

Fulton County Commissioner Robb Pitts praised the festival for being an absolute success. He cited both the economic impact and the good behavior of the attendees by stating that the festival had an “unimaginable” impact.

He also announced that Fulton County has agreed to an 8 to 10 year contract with the festival and it will most definitely be coming back.

You may be wondering why this is newsworthy?

After attending the festival myself, it pains me that the news media only follows EDM after a music festival and only reports on deaths and illicit drug use that openly takes place. What the media fails to recognize is that music festivals bring people of all cultures, from a variety of different backgrounds and different languages, together through music. Yes, there are drugs but not everyone uses them. In fact, most people go there sober, have a couple of beers and just rage.

But this is not enough to be newsworthy today. Today’s news often requires a negative element.

The news media could find meaningful and interesting feature stories by looking at the fan base and how fans prepare for such festivals. Many festival goers spend hours making Kandy (beaded bracelets) to wear and pass around to other people. When handing out bracelets they make a peace sign, a heart for love, they clasp their hands together for unity, and they pass on a bracelet out of respect. This ritual symbolizes the festival motto: PLUR — Peace, Love, Unity, Respect.

A festival goer (Photo by Melissa Mallin)

A festival goer (Photo by Melissa Mallin)

Many people also spend days trying to put together the most outrageous and sexiest of outfits. A music festival is like Halloween for three days where everybody dresses in neons, fishnets, crazy hats, short shorts, pasties, skimpy tops, fuzzy boots, body suits and so on.

It truly is a sight to be seen and could be an interesting story if the media covered the costs of buying such outfits, or simply the costs of going to the festival itself. There are so many other aspects of a music festival the media could cover besides the drug use and the negative imperfections that go on with such events.

But, again, the positive side of the music culture today does not seem to be newsworthy.

It would be nice to see media outlets recognize music festivals for what they are — a generally safe place for people to gather, socialize, dance, and ultimately experience one of the most amazing feelings in the world. It is one of the very few places where you can truly witness and experience “world peace.”

With all the hate expressed in the world today, a music festival is one of the few places where people from around the world can gather and share an experience. The love produced in these festivals is purely an epidemic that needs to be brought into the real world.

Alvin Risk playing his set at TomorrowWorld on Sept. 29 (Photo by Melissa Mallin).

Alvin Risk playing his set at TomorrowWorld on Sept. 29 (Photo by Melissa Mallin).

Music festivals, are honestly one of the most peaceful, happiest places you could ever have the chance to go to. It’s not all about drugs unless you make it all about drugs. For the most part, people go, dance,  experience love, and it is one of the happiest places in the world, if only  for a few days.

It’s the best way to escape from work and reality basically because you walk right into a new world. Your work becomes your dance and your reality becomes the stages and the beautiful installations that go with it. When the festival ends and you’re on your way home, it is indeed heartbreaking because your alter reality is over, (at least until next year) and it is time to return to the real world yet again.

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Meter model is newspaper’s best bet

By SHAI FOX SAVARIAU

The Dallas Morning News recently had to take down its paywall for online digital subscribers because it turned out that it wasn’t doing as well as managers thought it would.

At first, publisher Jim Moroney stated that the paywall would only hinder the paper.

That was in 2009.

After putting the paywall into effect in 2011, Moroney then stated in 2012 that the paywall was “very satisfying” and that it drew many subscribers in the first year. In May of this year, Moroney decided to input a meter model, like the one that The New York Times has previously adopted. This is where a certain number of articles are available for free but then after the monthly limit is reached, readers must pay a subscription to see additional articles.

As it turns out, the copy-cat attempt flopped.

In my opinion, it’s interesting to see how newspapers are having to adjust to the digital age. Since print newspapers are not doing as well as before in creating revenue, newspaper companies have to find new ways of gaining income.

What this paper did wrong was that it input a hard paywall that barely allowed articles to be seen for free and THEN put a model meter after.

Other papers are struggling with this same dilemma. Paywalls seem unreasonable,  especially when there are ways of getting news for free, but when it comes to these small papers, they have to make sure some type of money is coming in for their online news services. I agree that paywalls are completely necessary for the journalism world these days. Unfortunately, these smaller papers are not The New York Times and have to be more efficient to maintain their profits.

Other papers need to just follow what The New York Times did. It’s a much more larger and more popular newspaper. They set the standard for every other paper, in a sense.  Constantly changing the strategy of your online newspaper’s website is not a good marketing idea.

Original article found here: http://www.cjr.org/the_audit/the_dallas_morning_news_drops.php

Journalism will survive the Digital Age

By MELANIE MARTINEZ

As the world constantly changes, as do technology and society, and the press has had to adapt to these changes that have taken place throughout history.

Whether it was the invention of the telegraph or advanced presses, environmental upheaval such as war, or governmental and societal pressures, history has illustrated the world’s constant state of change. The media has always played a prevalent role in all parts of society, and these changes have affected it. But rather than die out or become extinct, the craft of journalism has altered and modified itself to fit the fluctuating times.

And the future holds no exception.

Whenever I tell others that I’m a journalism major, a look of concern and pity washes over their faces.

“Are you sure about that sweetie?” they say. “You know, journalism is a dying career nowadays.”

Those who make these comments view journalism through a keyhole. They see journalism as strictly meaning the production of newspapers and – who reads the news anymore? Everything’s online, right?

Right! But you shouldn’t have doubted journalism’s ability to mold and change and grow alongside a society that is becoming increasingly digital.

George Brock, former managing editor of The Times and current head of the Department of Journalism at City University in London, wrote a book (officially published Sept. 28 of this year) titled Out of Print: Newspapers, Journalism and the Business of News in the Digital Age. 

In it, he says that “journalism is being adapted, rethought and reconstructed in thousands of ways….”

And he lists reasons journalism will adapt to survive in the Digital Age.

One is the natural fact that people like to read words from paper. And luckily, the Internet harbors potential business models for all readable platforms — magazines, newspapers, and books.  Daily newspapers have been affected because the Internet produces information in real-time, but magazines and books still remain a valued source to readers.

Which leads to the second reason — humans are creatures of habit. Those who read the news will still read the news. Newspapers have lost prevalence and may still continue to lose it but complete extinction seems rare. Avid newspaper readers will be more likely to choose website and apps that best mimic the newspaper layout, and it turns out that newspaper readers are also enthusiastic about the newspapers’ online versions.

Brock explains, “The DNA of printed journalism will altar over time, but at a slow and evolutionary pace…. News publishers must adapt their strategies to the temperament of the audience they have or they want, because members of their audience can switch so easily.”

Another reason is the fact that yes, the Internet is quick to post and comment, but newspapers – whether printed or online – know where the story is. They specialize in catering to specific interests and pointing out different details that gets the public listening.

Also catering to readers is journalism’s ability to sift through the heavy flow of information that pours out from online and organizing it in a way that is easy and accessible.

“The world’s information flow creates a demand: it is up to journalism to supply it,” writes Brock.

Perhaps Brock’s most exemplary reason that journalism will survive and evolve is its many existing precedents of already doing so, as I spoke of earlier. Journalism has renewed itself countless times, and Brock asserts that “journalism cannot survive without adapting again.”

As long as publishers and journalists understand that their work can be redesigned and modified, journalism will continue to change along with our ever-changing world.

This information from George Brock was taken from an article on www.pressgazette.co.uk, which excerpted Brock’s book.

To read the full article visit http://www.pressgazette.co.uk/content/george-brock-why-im-optmistic-journalism-will-adapt-survive-challenges-21st-century or pick up Brock’s book, Out of Print: Newspapers, Journalism, and the Business of News in the Digital Age.