By DANNY LAROSE
NBC’s management of the Matt Lauer firing was exceptional; no not just for firing a man who has substantiated sexual assault allegations against him, but for the manner in which they informed the public of his release.
As trust in the news media continues to dwindle, NBC stepped up big time. It was completely candid and honest with the viewer about the actions it took in response to allegations it received against Lauer. Savannah Guthrie, Lauer’s own former co-host, announced his dismissal live on NBC. Difficult and awkward, yes, but effective and trustworthy as well.
Rather than merely release a PR statement that Lauer had been fired and say why, they decided to be totally transparent and announce the firing of one of their own on their station, along with statements prepared by the corporation.
While not entirely necessary, having one of NBC’s own like Guthrie announce the news is a show of openness with the viewer and asserts that no one at NBC is above anyone else.
NBC showed real maturity here; news is news, no matter who is making it, no matter who is the subject of the reporting. The episode reminds me of seeing a CNBC package about General Electric, NBC’s parent company. The package was rather critical of General Electric. I was surprised the reporting would speak so truthfully about its parent company. But, NBC proved then that it (at least a little bit) chose journalism over business interests.
Similar to that CNBC package, NBC’s handling of the Lauer firing with honesty, transparency and maturity is a breath of fresh air in a world of dishonest, self-promoting media.